Coffee is one of the most highly consumed products in the world so it’s no surprise that the coffee business would eventually reach our phones in the form of a business tycoon simulator game. Coffee Inc 2 is the sequel to Coffee Inc: Business Tycoon, a game that revolves around managing a coffee franchise, dominating the market, and perhaps even influencing politics.
With mechanics that may remind you of Hotel Empire Tycoon or Tropical Resort Story, Coffee Inc. 2 sets itself apart by not only focusing on the business itself but also on the outside factors. You’ll encounter dilemmas such as finding the best location for your shop, obtaining the perfect coffee beans to serve, choosing the right advertising companies to partner with, and the appropriate way to handle internal problems at the workplace.
Coffee Inc. 2 is a well-rounded game with many layers and to help you navigate through those layers, we created this handy Beginner’s Guide! Learn the ins and outs of the business along with practical tips and tricks below!
1. Setup Your Game
When starting your game, you will be given the opportunity to choose the specifics of your company (company color, logo, CEO name, and portrait) and your game (game level, number of competitors, currency, and initial capital). Below are two tips regarding your initial setup that we’ve discovered that can be beneficial for any player:
Gray is not the Best Color
While all of these are up to each player’s preferences, we highly recommend not choosing gray as the company color. This is because the majority of the colors used for the map of the cities are gray or neutral tones and having that as your company color makes it difficult to locate your stores or offices.
Alternatively, not using gray would make it available to other companies and make it hard to locate them on the map. If you are set on using gray, we recommend choosing logos that have large, solid shapes that can be easily seen from far away (ex: elephant, twin dogs, or the first coffee cup logo).
Increase Initial Capital
While changing the game level and the number of competitors may be the most obvious way to make the game easier for you to learn, we recommend playing with the default normal difficulty with 2 competitors but with an initial capital of $800,000. This will allow you to get used to the game while not completely taking away what makes Coffee Inc. 2 challenging.
2. Choose the Right Lots for Your Stores
The General Guidelines
Picking out the right locations for your stores is essential for a booming business. There are three factors you need to consider when choosing: Foot Traffic, Weekly Rent, and Security Deposit.
Foot Traffic is the most important factor to consider as it will affect how many people discover your shop naturally without any marketing. In our experience, aiming for a location with at least 10,000 Foot Traffic is recommended and anything less than 8,000 is way too low and not worth getting. Getting lots that have 11,000-12,000 or more Foot Traffic is ideal since it lets many customers organically find your shop even before you invest in marketing. However, these lots may not always be the best option as they are usually very expensive.
Weekly Rent is the second most important factor as it will no doubt be a consistent expense. For your first store, you would ideally want a lot that has high traffic (10,000 and above). However, depending on your starting budget, you may want to opt for lots that offer weekly rent below $1000 ($2,000,000 budget), below $2,000 ($4,000,000 budget), or any that has the best traffic ($8,000,000). Depending on the city you choose to start in, this could be fairly easy or very difficult. As a general rule for pricing, follow this table:
| Foot Traffic | Weekly Rent Range |
| 8,000 below | Don’t Buy |
| 8,000-9,000 | $800 below |
| 9,000-10,000 | $800-$1,000 |
| 10,000-11,000 | $1,000-$2,000 |
| 11,000-12,000 | $2,000-$3,000 |
| 12,000+ | $3,000 (but avoid those that are almost $4,000) |
Any price lower than the Weekly Rent Range on the table is a good deal. Anything above that range is way too expensive.
Security Deposit is the last factor you need to consider. It is a one-time expense and won’t matter too much when it comes to deciding which lot to buy as the first two factors greatly outweigh it.
Guidelines for Each City
For this section, please refer to the image and table below for the color legend for the city maps and the tables.
| Foot Traffic | Weekly Rent | Security Deposit | |
| Recommended | Less than 8,000 | Less than $900 | Less than $5,000 |
| Not Recommended | 8,000-11,000 | $900-$2,000 | $5,000-15,000 |
| More than 11,000 | More than $2,000 | More than $15,000 |
San Francisco
San Francisco has generally low rent but also low overall foot traffic for most lots. While it is the starting city, we do not prefer to make our first shop here because there are not many good deals for lots. There is also a tendency for competitors to start here once you decide to build a store in this location, making it hard to grow your business.
| Address | Foot Traffic | Weekly Rent | Security Deposit | |
| 1 | 102 25th Ave | 5.617 | $512 | $3,072 |
| 16 | 752 4th St | 6.028 | $688 | $4,128 |
| 18 | 153 3rd St | 6.165 | $698 | $4,188 |
| 10 | 858 6th St | 6.165 | $615 | $3,690 |
| 11 | 157 26th St | 6.713 | $699 | $4,194 |
| 9 | 451 Potrero Ave | 6.713 | $705 | $4,230 |
| 20 | 254 3rd St | 6.987 | $722 | $4,332 |
| 17 | 350 4th St | 6.987 | $722 | $4,332 |
| 53 | 100 Richardson Ave | 7.124 | $640 | $3,840 |
| 19 | 255 3rd St | 7.124 | $734 | $4,404 |
| 54 | 406 Lombard St | 7.261 | $645 | $3,870 |
| 58 | 956 Evans Ave | 7.261 | $741 | $4,446 |
| 7 | 742 26th St | 7.398 | $705 | $4,230 |
| 4 | 423 16th St | 7.535 | $726 | $4,356 |
| 12 | 249 5th St | 7.672 | $769 | $4,614 |
| 52 | 103 Van Ness Ave | 7.809 | $680 | $4,080 |
| 6 | 1038 24th St | 7.809 | $669 | $4,014 |
| 5 | 542 13th St | 7.946 | $789 | $4,734 |
| 14 | 844 Portrero Ave | 7.946 | $753 | $4,518 |
| 42 | 322 Howard St | 8.083 | $783 | $4,698 |
| 15 | 847 5th St | 8.083 | $790 | $4,740 |
| 23 | 946 Harrison St | 8.22 | $775 | $6,200 |
| 13 | 943 Potrero Ave | 8.494 | $799 | $6,392 |
| 51 | 204 Van Ness Ave | 8.631 | $775 | $6,200 |
| 41 | 325 13th St | 8.631 | $812 | $6,496 |
| 3 | 421 Van Ness Ave | 8.631 | $805 | $6,440 |
| 8 | 248 Potrero Ave | 8.768 | $823 | $6,584 |
| 30 | 133 The Embarcadero | 8.905 | $809 | $6,472 |
| 33 | 133 The Embarcadero | 8.905 | $809 | $6,472 |
| 2 | 305 Van Ness Ave | 8.905 | $798 | $6,384 |
| 31 | 4310 Broadway | 8.905 | $748 | $5,984 |
| 21 | 345 4th St | 9.042 | $809 | $6,472 |
| 39 | 426 Howard St | 9.042 | $845 | $6,760 |
| 55 | 107 Taylor St | 9.316 | $813 | $6,504 |
| 44 | 1120 Mission St | 9.453 | $833 | $6,664 |
| 40 | 730 Potrero Ave | 9.453 | $822 | $6,576 |
| 49 | 516 Mission St | 9.59 | $1,131 | $9,048 |
| 37 | 527 Mission St | 9.59 | $871 | $6,968 |
| 29 | 437 The Embarcadero | 9.864 | $879 | $7,032 |
| 43 | 117 Mission St | 10.001 | $929 | $7,432 |
| 47 | 1211 Market St | 10.001 | $894 | $7,152 |
| 27 | 531 Mission St | 10.138 | $1,074 | $8,592 |
| 24 | 840 Mission St | 10.138 | $889 | $7,112 |
| 34 | 3019 Stockton St | 10.275 | $1,268 | $10,144 |
| 38 | 734 Harrison St | 10.412 | $902 | $7,216 |
| 50 | 4312 Market St | 10.549 | $1,212 | $9,696 |
| 46 | 2113 Market St | 10.823 | $1,334 | $10,672 |
| 36 | 328 Market St | 10.823 | $1,487 | $11,896 |
| 26 | 735 Mission St | 10.96 | $1,931 | $19,310 |
| 57 | 1209 Pier 39 Concourse | 11.097 | $1,990 | $19,900 |
| 48 | 6814 Market St | 11.097 | $2,075 | $20,750 |
| 45 | 518 Market St | 11.234 | $2,068 | $20,680 |
| 22 | 739 Harrison St | 11.234 | $2,250 | $22,500 |
| 25 | 1036 Market St | 11.371 | $2,454 | $24,520 |
| 35 | 2815 Market St | 11.508 | $2,390 | $23,900 |
| 32 | 429 Market St | 11.645 | $2,405 | $24,050 |
| 28 | 941 The Embarcadero | 11.645 | $3,122 | $31,220 |
| 56 | 2908 Pier 39 Concourse | 11.919 | $2,250 | $22,500 |
Chicago
Chicago has a good mix of low and high rent and foot traffic. You can find a nice amount of fair deals here, but they may not be ideal for your first store if you have a low starting budget. However, this city has many good deals for high-traffic locations that mid or high-starting-budget players can afford.
| Address | Foot Traffic | Weekly Rent | Security Deposit | |
| 52 | 302 N Larrabee St | 5.891 | $510 | $3,060 |
| 45 | 210 N Wells St | 6.165 | $548 | $3,288 |
| 1 | 101 Morgan St | 6.165 | $580 | $3,480 |
| 2 | 105 Halsted St | 6.576 | $579 | $3,474 |
| 49 | 203 N Kingsbury St | 6.576 | $615 | $3,690 |
| 3 | 411 Clinton St | 6.713 | $587 | $3,522 |
| 50 | 108 N Kingsbury St | 6.85 | $587 | $3,522 |
| 47 | 109 N Orleans St | 6.987 | $576 | $3,456 |
| 4 | 204 Ashland Ave | 6.987 | $634 | $3,804 |
| 7 | 417 Clinton St | 7.124 | $614 | $3,684 |
| 53 | 406 N Larrabee St | 7.124 | $621 | $3,726 |
| 48 | 213 N Orleans St | 7.261 | $622 | $3,732 |
| 51 | 307 N Larrabee St | 7.261 | $629 | $3,774 |
| 54 | 512 N Kingsbury St | 7.398 | $632 | $3,792 |
| 46 | 314 N Wells St | 7.535 | $631 | $3,786 |
| 55 | 415 N Orleans St | 7.535 | $645 | $3,870 |
| 5 | 516 Morgan St | 7.809 | $669 | $4,014 |
| 63 | 418 N Orleans | 8.22 | $705 | $5,640 |
| 44 | 219 N LaSalle St | 8.357 | $722 | $5,776 |
| 6 | 624 Clinton St | 8.494 | $644 | $5,152 |
| 8 | 428 Canal St | 8.905 | $756 | $6,048 |
| 56 | 120 N LaSalle St | 8.905 | $769 | $6,152 |
| 62 | 522 N Wells St | 9.042 | $774 | $6,192 |
| 40 | 121 N State St | 9.042 | $785 | $6,280 |
| 43 | 121 N State St | 9.042 | $785 | $6,280 |
| 17 | 854 S State St | 9.136 | $1,142 | $10,823 |
| 9 | 829 Madison St | 9.152 | $1,144 | $10,275 |
| 61 | 632 N LaSalle St | 9.179 | $785 | $6,280 |
| 57 | 733 N State St | 9.453 | $799 | $6,392 |
| 65 | 731 N Wells St | 9.453 | $804 | $6,432 |
| 64 | 623 N Orleans St | 9.59 | $793 | $6,344 |
| 69 | 626 N Larrabee St | 9.59 | $803 | $6,424 |
| 25 | 1468 S LaSalle St | 9.727 | $921 | $7,368 |
| 42 | 627 N State St | 9.864 | $833 | $6,664 |
| 67 | 725 N Orleans St | 10.001 | $845 | $6,760 |
| 24 | 1367 S LaSalle St | 10.001 | $945 | $7,560 |
| 23 | 1266 S LaSalle St | 10.275 | $976 | $7,808 |
| 58 | 435 N State St | 10.412 | $869 | $6,952 |
| 10 | 1150 N Franklin St | 10.412 | $955 | $7,640 |
| 22 | 1257 S LaSalle St | 10.412 | $1,193 | $9,544 |
| 68 | 830 N Orleans St | 10.549 | $898 | $7,184 |
| 19 | 1058 S LaSalle St | 10.686 | $904 | $7,232 |
| 11 | 947 N Franklin St | 10.686 | $995 | $7,960 |
| 70 | 1163 S State St | 10.686 | $1,034 | $8,272 |
| 66 | 734 N Wells St | 10.686 | $1,412 | $11,296 |
| 18 | 1159 S State St | 10.96 | $1,222 | $12,220 |
| 20 | 953 S LaSalle St | 10.96 | $1,387 | $13,870 |
| 41 | 136 N Michigan Ave | 10.96 | $1,455 | $14,550 |
| 12 | 941 N Franklin St | 10.96 | $2,158 | $21,580 |
| 13 | 837 N Franklin St | 11.097 | $1,220 | $12,200 |
| 15 | 949 S LaSalle St | 11.097 | $1,569 | $15,690 |
| 36 | 951 Lake Shore Dr | 11.097 | $2,022 | $20,220 |
| 14 | 842 S Wells St | 11.097 | $2,040 | $20,400 |
| 28 | 1264 S Michigan Ave | 11.097 | $2,040 | $20,400 |
| 26 | 1570 S Michigan Ave | 11.097 | $2,294 | $22,940 |
| 59 | 838 N State St | 11.234 | $1,337 | $13,370 |
| 35 | 1055 Lake Shore Dr | 11.234 | $1,880 | $18,800 |
| 33 | 862 S Michigan Ave | 11.234 | $2,195 | $21,950 |
| 29 | 1165 S Michigan Ave | 11.234 | $2,295 | $22,950 |
| 16 | 845 S LaSalle St | 11.234 | $2,310 | $23,100 |
| 27 | 1469 S Michigan Ave | 11.508 | $2,369 | $23,960 |
| 21 | 1148 S Wells | 11.508 | $2,405 | $24,050 |
| 30 | 961 S Michigan Ave | 11.782 | $1,306 | $13,060 |
| 31 | 960 S Michigan Ave | 11.919 | $2,285 | $22,850 |
| 60 | 740 N State St | 11.919 | $3,130 | $31,300 |
| 39 | 239 N Michigan Ave | 12.056 | $2,460 | $24,600 |
| 32 | 856 S Michigan Ave | 12.056 | $2,510 | $25,100 |
| 34 | 952 N Michigan Ave | 12.056 | $2,995 | $29,950 |
| 38 | 543 N Michigan Ave | 12.193 | $3,250 | $32,500 |
| 37 | 646 N Michigan Ave | 12.33 | $3,380 | $33,800 |
Seattle
Seattle has some fair-priced rent and traffic, but if you want better deals regardless of budget, we recommend starting elsewhere.
| Address | Foot Traffic | Weekly Rent | Security Deposit | |
| 1 | 101 Shelby St | 7.261 | $654 | $3,738 |
| 3 | 513 Union St | 7.535 | $623 | $3,924 |
| 2 | 409 Madison St | 7.672 | $729 | $4,128 |
| 52 | 206 Mercer St | 7.809 | $699 | $4,194 |
| 5 | 227 Jefferson St | 7.809 | $740 | $5,688 |
| 38 | 308 10th Ave | 7.809 | $743 | $4,272 |
| 27 | 411 10th Ave | 7.946 | $688 | $4,272 |
| 39 | 102 Westlake Ave | 7.946 | $712 | $5,800 |
| 51 | 102 Westlake Ave | 7.946 | $712 | $4,374 |
| 4 | 219 Cherry St | 7.946 | $754 | $5,840 |
| 40 | 404 Roanoke St | 8.083 | $798 | $4,440 |
| 56 | 526 James St | 8.22 | $730 | $4,458 |
| 50 | 105 Broad St | 8.22 | $832 | $4,524 |
| 37 | 110 Bellevue Ave | 8.357 | $711 | $6,120 |
| 14 | 1156 King St | 8.494 | $725 | $6,296 |
| 20 | 1054 Alaskan Way | 8.631 | $798 | $6,384 |
| 13 | 851 4th Ave | 8.631 | $842 | $4,788 |
| 41 | 407 Denny Way | 8.631 | $853 | $6,408 |
| 54 | 115 1st Ave | 8.768 | $765 | $6,424 |
| 36 | 312 Bellevue Ave | 8.768 | $787 | $6,560 |
| 12 | 847 5th Ave | 8.768 | $801 | $6,656 |
| 16 | 752 2nd Ave | 8.768 | $895 | $6,664 |
| 19 | 1157 Dearborn St | 8.905 | $803 | $6,704 |
| 15 | 1055 Jackson St | 9.042 | $855 | $6,736 |
| 53 | 114 2nd Ave | 9.179 | $820 | $6,824 |
| 18 | 853 Washington St | 9.179 | $854 | $6,832 |
| 17 | 648 4th Ave | 9.179 | $899 | $6,840 |
| 6 | 235 Spruce St | 9.179 | $997 | $7,008 |
| 26 | 620 Madison St | 9.316 | $833 | $7,160 |
| 28 | 216 Boren Ave | 9.316 | $838 | $7,192 |
| 7 | 138 Spruce St | 9.316 | $876 | $7,304 |
| 48 | 325 2nd Ave | 9.316 | $944 | $7,304 |
| 11 | 844 5th Ave | 9.59 | $983 | $7,552 |
| 8 | 131 Jefferson St | 9.727 | $1,211 | $7,776 |
| 21 | 950 Alaskan Way | 9.864 | $1,005 | $7,863 |
| 9 | 436 James St | 9.864 | $1,258 | $7,976 |
| 29 | 221 University St | 10.001 | $913 | $8,040 |
| 35 | 221 University St | 10.001 | $913 | $9,520 |
| 10 | 842 5th Ave | 10.001 | $972 | $9,688 |
| 49 | 217 7th Ave | 10.138 | $1,190 | $10,064 |
| 23 | 945 1st Ave | 10.275 | $1,259 | $10,072 |
| 22 | 849 1st Ave | 10.275 | $1,342 | $10,208 |
| 47 | 134 Alaskan Way | 10.275 | $2,279 | $18,232 |
| 42 | 418 4th Ave | 10.412 | $1,276 | $12,264 |
| 25 | 332 Cherry St | 10.412 | $1,839 | $12,400 |
| 32 | 746 Alaskan Way | 10.549 | $1,533 | $12,552 |
| 46 | 330 2nd Ave | 10.549 | $1,550 | $13,136 |
| 44 | 528 3rd Ave | 10.549 | $1,642 | $13,912 |
| 43 | 123 4th Ave | 10.686 | $1,569 | $14,712 |
| 34 | 324 4th Ave | 10.823 | $1,739 | $20,700 |
| 33 | 629 3rd Ave | 10.96 | $2,070 | $18,232 |
| 45 | 133 1st Ave | 10.96 | $2,568 | $25,680 |
| 31 | 543 1st Ave | 11.097 | $2,879 | $28,790 |
| 55 | 740 2nd Ave | 11.234 | $2,997 | $29,870 |
| 24 | 741 2nd Ave | 11.371 | $3,015 | $29,970 |
| 30 | 737 3rd Ave | 11.372 | $2,987 | $30,150 |
New York
Almost every lot in New York is expensive when you consider the weekly rent-to-foot-traffic ratio and compare it to other cities. There are no lots we can really mark as good deals and it is the worst city to start your first shop due to its weekly cost, no matter what budget you start with.
| Address | Foot Traffic | Weekly Rent | Security Deposit | |
| 59 | 462 Kent Ave | 7.809 | $835 | $4,872 |
| 1 | 101 11th Ave | 7.946 | $812 | $5,010 |
| 58 | 563 Kent Ave | 7.946 | $849 | $5,094 |
| 56 | 155 Kent Ave | 7.946 | $885 | $6,792 |
| 9 | 517 West St | 8.083 | $885 | $7,064 |
| 5 | 405 11th Ave | 8.22 | $849 | $5,310 |
| 57 | 256 Kent Ave | 8.22 | $892 | $5,310 |
| 4 | 204 11th Ave | 8.494 | $883 | $7,136 |
| 6 | 512 10th Ave | 8.631 | $899 | $7,192 |
| 7 | 418 9th Ave | 8.905 | $946 | $7,512 |
| 8 | 723 9th Ave | 9.042 | $941 | $7,528 |
| 2 | 206 10th Ave | 9.316 | $945 | $7,552 |
| 3 | 407 10th Ave | 9.453 | $939 | $7,560 |
| 49 | 1149 2nd Ave | 9.453 | $944 | $7,568 |
| 10 | 829 West St | 9.59 | $995 | $7,960 |
| 54 | 526 3rd Ave | 9.59 | $998 | $7,984 |
| 18 | 724 6th Ave | 9.727 | $1,022 | $8,176 |
| 27 | 102 Central Park West | 9.864 | $1,025 | $8,200 |
| 55 | 122 3rd Ave | 9.864 | $1,077 | $8,352 |
| 38 | 1045 Water St | 10.138 | $1,044 | $8,592 |
| 50 | 946 FDR Dr | 10.275 | $1,074 | $8,616 |
| 11 | 930 9th Ave | 10.275 | $1,149 | $8,720 |
| 19 | 519 7th Ave | 10.275 | $1,388 | $8,840 |
| 25 | 209 7th Ave | 10.275 | $1,545 | $9,104 |
| 48 | 1251 3rd Ave | 10.412 | $1,105 | $9,192 |
| 37 | 1043 4th Ave | 10.549 | $1,188 | $9,240 |
| 30 | 321 Park Ave | 10.549 | $1,219 | $9,472 |
| 29 | 216 Park Ave | 10.549 | $1,505 | $9,504 |
| 17 | 939 Broadway | 10.686 | $1,138 | $9,544 |
| 53 | 836 3rd Ave | 10.686 | $1,193 | $9,640 |
| 31 | 420 Park Ave | 10.686 | $1,230 | $9,752 |
| 47 | 1454 Pine St | 10.686 | $1,839 | $9,840 |
| 28 | 110 Park Ave | 10.686 | $2,116 | $11,104 |
| 36 | 934 4th Ave | 10.823 | $1,090 | $12,040 |
| 15 | 1038 Broadway | 10.823 | $1,155 | $12,360 |
| 39 | 1250 Barclay St | 10.823 | $1,184 | $14,712 |
| 14 | 1248 Barclay St | 10.823 | $1,205 | $16,928 |
| 21 | 308 8th Ave | 10.823 | $2,255 | $21,800 |
| 33 | 732 4th Ave | 10.96 | $2,180 | $22,180 |
| 13 | 1144 Broadway | 10.96 | $2,275 | $22,420 |
| 26 | 203 Central Park West | 10.96 | $2,280 | $18,040 |
| 20 | 313 7th Ave | 10.96 | $2,297 | $22,750 |
| 35 | 831 5th Ave | 11.097 | $2,218 | $22,770 |
| 22 | 311 Broadway | 11.097 | $2,328 | $22,800 |
| 51 | 840 3rd Ave | 11.097 | $2,545 | $22,970 |
| 52 | 835 3rd Ave | 11.234 | $2,242 | $23,280 |
| 16 | 1042 Broadway | 11.234 | $2,277 | $23,450 |
| 34 | 425 5th Ave | 11.234 | $2,579 | $25,450 |
| 61 | 527 Park Ave | 11.234 | $2,813 | $25,790 |
| 41 | 1352 Wall St | 11.234 | $2,835 | $25,900 |
| 46 | 1457 Wall St | 11.371 | $2,988 | $28,130 |
| 40 | 1353 Wall St | 11.371 | $3,389 | $28,220 |
| 44 | 1661 Water St | 11.508 | $3,395 | $28,350 |
| 12 | 1141 6th Ave | 11.645 | $2,345 | $29,880 |
| 23 | 314 5th Ave | 11.645 | $2,590 | $32,700 |
| 60 | 1247 Pine St | 11.645 | $2,822 | $32,880 |
| 42 | 1558 Wall St | 11.645 | $3,288 | $33,400 |
| 32 | 628 Park Ave | 11.645 | $3,340 | $33,890 |
| 45 | 1660 Wall St | 11.645 | $3,425 | $33,950 |
| 43 | 1659 Water St | 11.782 | $3,401 | $34,010 |
| 24 | 315 5th Ave | 12.056 | $3,270 | $34,250 |
London
London has many cheap deals with fairly decent traffic compared to other cities. However, most lots with more than 10,000 foot traffic tend to be too expensive. This is a good location to start your business if you have a low starting budget.
| Address | Foot Traffic | Weekly Rent | Security Deposit | |
| 4 | 105 Davies St | 7.672 | $664 | $3,984 |
| 78 | 579 Kennington Rd | 8.22 | $721 | $5,768 |
| 73 | 478 Brook Dr | 8.357 | $706 | $5,648 |
| 72 | 477 Heygate St | 8.494 | $714 | $5,712 |
| 32 | 101 Euston Rd | 8.631 | $760 | $6,080 |
| 36 | 218 Moorgate | 8.631 | $769 | $6,152 |
| 3 | 410 Davies St | 8.631 | $783 | $6,264 |
| 80 | 880 Wandsworth Rd | 8.768 | $754 | $6,032 |
| 35 | 111 Moorgate | 8.768 | $769 | $6,152 |
| 1 | 617 Davies St | 8.768 | $789 | $6,312 |
| 2 | 516 Davies St | 9.042 | $803 | $6,424 |
| 79 | 775 Lambeth Rd | 9.042 | $803 | $6,424 |
| 40 | 106 Charlotte St | 9.179 | $793 | $6,344 |
| 62 | 573 Waterloo Rd | 9.179 | $798 | $6,384 |
| 75 | 472 Kennington Rd | 9.316 | $810 | $6,480 |
| 76 | 471 Kennington Rd | 9.453 | $804 | $6,432 |
| 77 | 471 Kenington Rd | 9.453 | $804 | $6,432 |
| 31 | 104 Regent St | 9.453 | $816 | $6,528 |
| 74 | 370 Kennington Rd | 9.453 | $824 | $6,592 |
| 38 | 320 Goswell Rd | 9.453 | $843 | $6,744 |
| 5 | 107 New Bond St | 9.59 | $841 | $6,728 |
| 34 | 303 Euston Rd | 9.59 | $845 | $6,760 |
| 6 | 309 New Bond St | 9.727 | $843 | $6,744 |
| 64 | 474 Tooley St | 9.727 | $861 | $6,888 |
| 39 | 319 Goswell Rd | 9.727 | $869 | $6,952 |
| 63 | 576 Tooley St | 9.864 | $849 | $6,792 |
| 10 | 645 St James St | 9.864 | $856 | $6,848 |
| 66 | 467 Waterloo Rd | 9.864 | $869 | $6,952 |
| 37 | 624 Moorgate | 9.864 | $902 | $7,216 |
| 33 | 202 Euston Rd | 10.001 | $889 | $7,112 |
| 65 | 568 Waterloo Rd | 10.001 | $923 | $7,384 |
| 67 | 263 Waterloo Rd | 10.138 | $895 | $7,160 |
| 69 | 461 Westminster Bridge Rd | 10.138 | $895 | $7,160 |
| 71 | 369 Tooley St | 10.138 | $912 | $7,296 |
| 15 | 449 Buckingham Palace Rd | 10.275 | $904 | $7,232 |
| 61 | 1060 Holborn Viaduct | 10.275 | $904 | $7,232 |
| 30 | 208 Regent St | 10.412 | $895 | $7,160 |
| 9 | 830 New Bond St | 10.412 | $897 | $7,176 |
| 41 | 212 Charlotte St | 10.412 | $905 | $7,240 |
| 17 | 562 Victoria St | 10.412 | $922 | $7,376 |
| 18 | 1058 Horseferry Rd | 10.549 | $910 | $7,180 |
| 13 | 544 St James St | 10.549 | $947 | $7,576 |
| 7 | 515 New Bond St | 10.549 | $1,009 | $8,072 |
| 8 | 729 New Bond St | 10.686 | $1,221 | $9,768 |
| 42 | 314 Charlotte St | 10.686 | $1,242 | $9,936 |
| 48 | 442 Holborn Viaduct | 10.686 | $1,416 | $11,328 |
| 68 | 164 Waterloo Rd | 10.823 | $953 | $7,624 |
| 16 | 456 Victoria St | 10.823 | $975 | $7,800 |
| 19 | 1059 Horseferry Rd | 10.823 | $1,245 | $9,960 |
| 47 | 441 Holborn Viaduct | 10.823 | $1,930 | $15,440 |
| 29 | 313 Regent St | 10.96 | $2,262 | $22,620 |
| 51 | 326 Holborn Viaduct | 10.96 | $2,952 | $29,520 |
| 11 | 338 St James St | 10.96 | $3,045 | $30,450 |
| 45 | 943 Hatton Garden | 11.097 | $2,495 | $24,950 |
| 52 | 325 Holborn Viaduct | 11.097 | $3,185 | $31,850 |
| 60 | 1057 Holborn Viaduct | 11.234 | $2,198 | $21,980 |
| 70 | 165 Horseferry Rd | 11.234 | $2,439 | $24,390 |
| 14 | 347 Buckingham Palace Rd | 11.234 | $2,652 | $26,520 |
| 54 | 540 Holborn Viaduct | 11.234 | $3,207 | $32,070 |
| 22 | 248 Westminster Bridge Rd | 11.371 | $2,243 | $22,430 |
| 50 | 234 Holborn Viaduct | 11.371 | $3,179 | $31,790 |
| 56 | 439 London Wall | 11.371 | $3,195 | $31,950 |
| 25 | 627 Regent St | 11.371 | $3,283 | $32,830 |
| 26 | 523 Regent St | 11.371 | $3,310 | $33,100 |
| 28 | 523 Regent St | 11.371 | $3,310 | $33,100 |
| 58 | 550 London Wall | 11.508 | $2,233 | $22,330 |
| 27 | 522 Regent St | 11.508 | $3,310 | $33,100 |
| 59 | 855 Holborn Viaduct | 11.508 | $3,844 | $38,440 |
| 53 | 431 Holborn Viaduct | 11.645 | $2,937 | $29,370 |
| 43 | 221 Holborn Viaduct | 11.645 | $3,210 | $32,100 |
| 12 | 237 St James St | 11.645 | $3,241 | $32,410 |
| 49 | 233 Holborn Viaduct | 11.645 | $3,594 | $35,940 |
| 20 | 353 Westminster Bridge Rd | 11.782 | $3,499 | $34,990 |
| 21 | 354 Victoria St | 11.919 | $3,302 | $33,020 |
| 55 | 646 Holborn Viaduct | 12.056 | $3,319 | $33,190 |
| 46 | 152 Pall Mall | 12.056 | $3,598 | $35,980 |
| 57 | 751 Holborn Viaduct | 12.193 | $3,421 | $34,210 |
| 44 | 732 Regent St | 12.33 | $3,914 | $39,140 |
| 23 | 835 Regent St | 12.741 | $3,795 | $37,950 |
| 24 | 836 Regent St | 12.878 | $3,805 | $38,050 |
Paris
Paris contains many good deals for both low-cost starting shops and high-cost shops with higher traffic. This location is a decent choice for your first shop if you have a low or mid-starting budget.
| Address | Foot Traffic | Weekly Rent | Security Deposit | |
| 8 | 626 Rue Duret | 7.261 | $643 | $3,858 |
| 46 | 112 Rue de Maubeuge | 7.535 | $635 | $3,810 |
| 52 | 205 Rue d'Amsterdam | 7.535 | $663 | $3,978 |
| 66 | 590 Bd Saint-Marcel | 7.672 | $669 | $4,014 |
| 68 | 691 Rue Monge | 7.809 | $623 | $3,738 |
| 51 | 106 Rue de Clichy | 7.809 | $649 | $3,894 |
| 53 | 101 Rue d'Amsterdam | 7.946 | $710 | $4,260 |
| 49 | 322 Rue de Maubeuge | 7.946 | $716 | $4,296 |
| 64 | 589 Rue des Écoles | 8.083 | $704 | $4,224 |
| 50 | 113 Rue de Clichy | 8.083 | $709 | $4,254 |
| 88 | 892 Bd de Vaugirard | 8.357 | $731 | $5,848 |
| 63 | 782 Bd Saint-Germain | 8.357 | $732 | $5,856 |
| 67 | 485 Rue Monge | 8.494 | $719 | $5,752 |
| 45 | 121 Rue de Maubeuge | 8.494 | $739 | $5,912 |
| 55 | 307 Rue d'Amsterdam | 8.494 | $742 | $5,936 |
| 87 | 1093 Bd de Vaugirard | 8.494 | $752 | $6,016 |
| 57 | 423 Rue de Clichy | 8.631 | $763 | $6,104 |
| 89 | 580 Rue de Lourmel | 8.631 | $774 | $6,192 |
| 6 | 204 Av. Foch | 8.768 | $779 | $6,232 |
| 69 | 586 Rue Monge | 8.768 | $782 | $6,256 |
| 61 | 161 Rue de la Cité | 8.768 | $783 | $6,264 |
| 54 | 214 Rue d'Amsterdam | 8.905 | $801 | $6,408 |
| 5 | 203 Av. de la Grande Armée | 9.042 | $795 | $6,360 |
| 71 | 873 Bd Saint-Michel | 9.042 | $795 | $6,360 |
| 65 | 881 Rue des Écoles | 9.042 | $812 | $6,496 |
| 85 | 884 Bd de Vaugirard | 9.179 | $795 | $6,360 |
| 90 | 277 Rue St Charles | 9.179 | $798 | $6,384 |
| 9 | 1244 Av. Victor Hugo | 9.316 | $818 | $6,544 |
| 56 | 308 Av. de Wagram | 9.316 | $821 | $6,568 |
| 70 | 578 Bd Saint-Michel | 9.316 | $823 | $6,584 |
| 83 | 679 Bd de Vaugirard | 9.453 | $821 | $6,568 |
| 3 | 302 Av. de la Grande Armée | 9.59 | $832 | $6,656 |
| 86 | 988 Bd de Vaugirard | 9.59 | $834 | $6,672 |
| 7 | 720 Rue Duret | 9.727 | $843 | $6,744 |
| 48 | 428 Rue de Maubeuge | 9.727 | $845 | $6,760 |
| 72 | 374 Bd Saint-Michel | 9.727 | $866 | $6,928 |
| 75 | 570 Rue du Bac | 9.864 | $869 | $6,952 |
| 10 | 935 Av. Victor Hugo | 9.864 | $886 | $7,088 |
| 58 | 516 Rue d'Amsterdam | 10.138 | $885 | $7,080 |
| 11 | 834 Av. Victor Hugo | 10.138 | $895 | $7,160 |
| 27 | 656 Av. de New York | 10.138 | $895 | $7,260 |
| 73 | 269 Bd Saint-Michel | 10.138 | $904 | $7,232 |
| 20 | 862 Av. de New York | 10.138 | $913 | $7,304 |
| 77 | 266 Bd des Invalides | 10.275 | $885 | $7,080 |
| 4 | 311 Av. de la Grande Armée | 10.275 | $895 | $7,160 |
| 93 | 1560 Av. Kléber | 10.275 | $895 | $7,160 |
| 62 | 365 Rue de la Cité | 10.412 | $903 | $7,224 |
| 28 | 249 Av. de New York | 10.412 | $905 | $7,240 |
| 12 | 619 Av. Foch | 10.412 | $909 | $7,272 |
| 84 | 487 Rue de Depart | 10.412 | $914 | $7,312 |
| 22 | 758 Av. de New York | 10.412 | $922 | $7,376 |
| 44 | 936 Bd Haussmann | 10.549 | $922 | $7,376 |
| 19 | 1453 Av. Kléber | 10.549 | $943 | $7,544 |
| 78 | 464 Av. Rapp | 10.549 | $945 | $7,560 |
| 47 | 527 Bd Haussmann | 10.549 | $1,088 | $8,704 |
| 82 | 475 Bd des Invalides | 10.549 | $1,229 | $9,832 |
| 24 | 350 Av. de New York | 10.686 | $942 | $7,536 |
| 74 | 463 Rue du Bac | 10.686 | $946 | $7,568 |
| 76 | 463 Rue du Bac | 10.686 | $946 | $7,568 |
| 60 | 409 Av. de Wagram | 10.686 | $1,426 | $11,408 |
| 92 | 576 Bd de Grenelle | 10.823 | $1,004 | $8,032 |
| 2 | 410 Av. de la Grande Armée | 10.823 | $1,351 | $10,808 |
| 29 | 1140 Av. des Champs-Élysées | 10.823 | $1,445 | $11,560 |
| 91 | 273 Bd de Grenelle | 10.823 | $1,845 | $14,760 |
| 41 | 959 Rue de Rivoli | 10.96 | $1,098 | $10,980 |
| 18 | 1352 Av. Kléber | 10.96 | $2,044 | $20,440 |
| 79 | 168 Av. de la Bourdonnais | 10.96 | $2,219 | $22,190 |
| 42 | 846 Bd des Italiens | 10.96 | $2,294 | $22,940 |
| 21 | 1457 Av. Kléber | 11.097 | $2,194 | $21,940 |
| 59 | 415 Av. de Wagram | 11.097 | $2,209 | $22,090 |
| 17 | 1242 Av. Kléber | 11.097 | $2,213 | $22,130 |
| 39 | 855 Rue de Rivoli | 11.097 | $2,299 | $22,990 |
| 13 | 618 Av. de la Grande Armée | 11.234 | $2,168 | $21,680 |
| 16 | 1243 Av. Kléber | 11.234 | $2,265 | $22,650 |
| 43 | 845 Bd des Italiens | 11.234 | $2,321 | $23,210 |
| 80 | 167 Av. de la Bourdonnais | 11.234 | $2,433 | $24,330 |
| 23 | 1351 Av. Kléber | 11.371 | $2,229 | $22,290 |
| 81 | 372 Av. de la Bourdonnais | 11.371 | $2,290 | $22,900 |
| 1 | 517 Av. de la Grande Armée | 11.371 | $2,293 | $22,930 |
| 40 | 854 Rue de Rivoli | 11.371 | $2,332 | $23,320 |
| 15 | 733 Av. Kléber | 11.371 | $3,277 | $32,770 |
| 30 | 548 Pl. de la Concorde | 11.645 | $2,835 | $28,350 |
| 25 | 941 Av. Kléber | 11.645 | $2,879 | $28,790 |
| 35 | 630 Av. des Champs-Élysées | 11.782 | $3,155 | $31,550 |
| 31 | 1139 Av. des Champs-Élysées | 11.782 | $3,311 | $33,110 |
| 36 | 1038 Av. des Champs-Élysées | 11.919 | $3,299 | $32,990 |
| 26 | 531 Av. Kléber | 11.919 | $3,389 | $33,890 |
| 34 | 629 Av. des Champs-Élysées | 12.056 | $3,346 | $33,460 |
| 38 | 747 Rue de Rivoli | 12.193 | $2,900 | $29,000 |
| 32 | 732 Av. des Champs-Élysées | 12.193 | $3,359 | $33,590 |
| 14 | 525 Av. Kléber | 12.193 | $3,395 | $33,950 |
| 33 | 524 Av. des Champs-Élysées | 12.604 | $3,689 | $36,890 |
| 37 | 1037 Av. des Champs-Élysées | 12.604 | $3,724 | $37,240 |
Berlin
Berlin has a lot of cheap lots but only a few of those lots reach 10,000 foot traffic. May be a good starting city for low starting budgets but only if you manage to snag good deals.
| Address | Foot Traffic | Weekly Rent | Security Deposit | |
| 55 | Brunnenstraβe 105 | 7.535 | $640 | $3,840 |
| 42 | Schönhauser Allee 101 | 7.672 | $640 | $3,840 |
| 1 | Turmstraβe 115 | 7.809 | $610 | $3,660 |
| 47 | Torstraβe 102 | 7.809 | $630 | $3,780 |
| 53 | Mulackstraβe 104 | 7.946 | $660 | $3,960 |
| 50 | Mulackstraβe 203 | 8.083 | $690 | $4,140 |
| 43 | Torstraβe 206 | 8.083 | $710 | $4,260 |
| 46 | Mulackstraβe 307 | 8.22 | $730 | $5,840 |
| 27 | Zimmerstraβe 461 | 8.357 | $660 | $5,280 |
| 51 | Mulackstraβe 109 | 8.357 | $750 | $6,000 |
| 52 | Spandauer Straβe 108 | 8.494 | $780 | $6,240 |
| 30 | Zimmerstraβe 143 | 8.631 | $750 | $6,000 |
| 9 | Rudi-Dutchke-Straβe 154 | 8.768 | $720 | $5,760 |
| 8 | Wilhelmstraβe 758 | 8.768 | $740 | $5,920 |
| 44 | Schönhauser Allee 314 | 9.042 | $760 | $6,080 |
| 26 | Zimmerstraβe 559 | 9.042 | $790 | $6,320 |
| 54 | Invalidenstraβe 111 | 9.042 | $790 | $6,320 |
| 31 | Krausenstraβe 244 | 9.042 | $810 | $6,480 |
| 48 | Mulackstraβe 313 | 9.179 | $780 | $6,240 |
| 41 | Karl-Liebknecht-Straβe 110 | 9.316 | $810 | $6,480 |
| 29 | Zimmerstraβe 353 | 9.453 | $740 | $5,920 |
| 58 | Invalidenstraβe 423 | 9.453 | $760 | $6,080 |
| 2 | Invalidenstraβe 522 | 9.453 | $780 | $6,240 |
| 49 | Spandauer Straβe 212 | 9.453 | $830 | $6,640 |
| 32 | Leipzigler Straβe 445 | 9.59 | $700 | $5,600 |
| 25 | Leipzigler Straβe 651 | 9.59 | $810 | $6,480 |
| 5 | Potsdamer Straβe 136 | 9.59 | $850 | $6,800 |
| 28 | Zimmerstraβe 352 | 9.727 | $770 | $6,160 |
| 59 | Brunnenstraβe 318 | 9.727 | $810 | $6,480 |
| 56 | Invalidenstraβe 317 | 9.727 | $840 | $6,720 |
| 45 | Schönhauser Allee 419 | 9.864 | $830 | $6,640 |
| 57 | Invalidenstraβe 421 | 9.864 | $830 | $6,640 |
| 24 | Leipzigler Straβe 657 | 9.864 | $870 | $6,960 |
| 12 | Potsdamer Straβe 449 | 10.138 | $880 | $7,040 |
| 10 | Potsdamer Straβe 550 | 10.275 | $920 | $7,360 |
| 20 | Leipzigler Straβe 555 | 10.412 | $860 | $6,880 |
| 4 | Unter den Linden 333 | 10.412 | $880 | $7,040 |
| 11 | Potsdamer Straβe 348 | 10.412 | $920 | $7,360 |
| 22 | Leipzigler Straβe 628 | 10.412 | $1,710 | $13,680 |
| 40 | Karl-Liebknecht-Straβe 216 | 10.549 | $890 | $7,120 |
| 39 | Karl-Liebknecht-Straβe 420 | 10.549 | $910 | $7,280 |
| 19 | Mohrenstraβe 246 | 10.549 | $1,210 | $9,680 |
| 60 | Schönhauser Allee 430 | 10.549 | $1,890 | $15,120 |
| 21 | Leipzigler Straβe 656 | 10.686 | $960 | $7,680 |
| 38 | Karl-Liebknecht-Straβe 426 | 10.686 | $1,210 | $9,680 |
| 23 | Leipzigler Straβe 447 | 10.823 | $1,350 | $10,800 |
| 33 | Leipzigler Straβe 337 | 10.823 | $1,520 | $12,160 |
| 35 | Leipzigler Straβe 129 | 10.96 | $1,990 | $19,900 |
| 34 | Leipzigler Straβe 231 | 11.097 | $2,030 | $20,300 |
| 17 | Markgrafenstraβe 234 | 11.097 | $2,250 | $22,500 |
| 18 | Charlottenstraβe 141 | 11.097 | $2,330 | $23,300 |
| 6 | Potsdamer Straβe 140 | 11.097 | $2,620 | $26,200 |
| 7 | Ebertstraβe 142 | 11.234 | $2,290 | $22,900 |
| 37 | Karl-Liebknecht-Straβe 524 | 11.234 | $2,340 | $23,400 |
| 36 | Karl-Liebknecht-Straβe 525 | 11.371 | $2,090 | $20,900 |
| 3 | Alt-Moabit 227 | 11.508 | $2,150 | $21,500 |
| 15 | Unter den Linden 435 | 11.508 | $2,210 | $22,100 |
| 16 | Unter den Linden 232 | 11.508 | $2,380 | $23,800 |
| 13 | Wilhelmstraβe 239 | 11.508 | $2,490 | $24,900 |
| 14 | Unter den Linden 538 | 12.056 | $2,840 | $28,400 |
Tokyo
There are many cheap lots and good deals in Tokyo, making it one of the best locations to start your first shop if you have a low starting budget. However, higher-traffic lots tend to be more on the pricey side compared to other places.
| Address | Foot Traffic | Weekly Rent | Security Deposit | |
| 15 | Waseda 2-12-3 | 7.124 | $621 | $3,726 |
| 6 | Kasai 2-5-43 | 7.261 | $580 | $3,480 |
| 14 | Kitasenju 1-5-7 | 7.261 | $625 | $3,750 |
| 7 | Kasai 1-5-39 | 7.535 | $620 | $3,720 |
| 13 | Sumida 2-5-8 | 7.535 | $646 | $3,876 |
| 16 | Waseda 1-4-2 | 7.809 | $670 | $4,020 |
| 12 | Sumida 1-4-6 | 7.809 | $687 | $4,122 |
| 8 | Kiba 2-5-33 | 7.946 | $710 | $4,260 |
| 9 | Kiba 1-4-28 | 8.494 | $752 | $6,016 |
| 25 | Suidobashi 2-5-9 | 8.494 | $769 | $6,152 |
| 47 | Meguro 1-11-49 | 8.631 | $748 | $5,984 |
| 26 | Suidobashi 1-3-5 | 8.631 | $768 | $6,144 |
| 4 | Tsukishima 1-9-44 | 8.631 | $782 | $6,256 |
| 1 | Odaiba 2-23-59 | 8.768 | $781 | $6,248 |
| 59 | Meguro 3-5-53 | 8.768 | $812 | $6,496 |
| 57 | Shinagawa 2-9-57 | 9.042 | $785 | $6,280 |
| 30 | Asakusa 2-1-19 | 9.042 | $788 | $6,304 |
| 5 | Toyosu 1-5-52 | 9.042 | $789 | $6,312 |
| 17 | Shinjuku 1-6-1 | 9.042 | $812 | $6,496 |
| 46 | Azabu 2-10-42 | 9.179 | $786 | $6,288 |
| 58 | Meguro 2-4-50 | 9.179 | $805 | $6,440 |
| 3 | Toyosu 2-9-55 | 9.316 | $799 | $6,392 |
| 55 | Shinagawa 1-4-54 | 9.316 | $824 | $6,592 |
| 29 | Asakusa 1-2-13 | 9.59 | $832 | $6,656 |
| 2 | Odaiba 1-4-56 | 9.59 | $841 | $6,728 |
| 27 | Suidobashi 3-5-11 | 9.59 | $842 | $6,736 |
| 21 | Yoyogi 3-12-22 | 9.727 | $865 | $6,920 |
| 49 | Azabu 1-3-41 | 9.727 | $875 | $7,000 |
| 18 | Shinjuku 2-1-4 | 9.864 | $895 | $7,160 |
| 50 | Kasumigaseki 2-8-35 | 10.001 | $868 | $6,944 |
| 53 | Shiodome 3-1-46 | 10.001 | $902 | $7,216 |
| 42 | Roppongi 1-12-25 | 10.138 | $846 | $6,768 |
| 22 | Yoyogi 2-7-17 | 10.138 | $889 | $7,112 |
| 19 | Shinjuku 3-6-10 | 10.138 | $905 | $7,240 |
| 56 | Shinagawa 3-11-58 | 10.138 | $942 | $7,536 |
| 11 | Sumida 4-4-15 | 10.275 | $886 | $7,088 |
| 38 | Shiodome 2-6-45 | 10.275 | $905 | $7,248 |
| 31 | Asakusa 3-16-21 | 10.275 | $907 | $7,256 |
| 37 | Ginza 2-8-34 | 10.412 | $895 | $7,160 |
| 54 | Shiodome 4-22-51 | 10.412 | $922 | $7,376 |
| 51 | Toranomon 1-5-36 | 10.549 | $939 | $7,512 |
| 20 | Yoyogi 1-8-16 | 10.549 | $1,225 | $9,800 |
| 52 | Toranomon 2-3-47 | 10.686 | $933 | $7,464 |
| 28 | Asakusa 2-1-18 | 10.686 | $1,252 | $10,016 |
| 45 | Roppongi 4-5-37 | 10.823 | $1,310 | $10,480 |
| 24 | Yotsuya 3-5-20 | 10.823 | $1,497 | $11,976 |
| 23 | Yotsuya 2-4-14 | 10.96 | $2,090 | $20,900 |
| 39 | Shiodome 1-8-40 | 10.96 | $2,150 | $21,500 |
| 48 | Azabu 3-7-48 | 11.097 | $2,499 | $24,990 |
| 40 | Kasumigaseki 3-2-38 | 11.371 | $2,210 | $22,100 |
| 36 | Marunouchi 2-4-26 | 11.508 | $2,310 | $23,100 |
| 10 | Sumida 4-3-12 | 11.508 | $2,320 | $23,200 |
| 43 | Roppongi 3-8-30 | 11.645 | $3,320 | $33,200 |
| 41 | Kasumigaseki 1-23-24 | 11.782 | $3,315 | $33,150 |
| 33 | Marunouchi 1-9-23 | 12.056 | $3,260 | $32,600 |
| 35 | Marunouchi 2-9-31 | 12.193 | $3,520 | $35,200 |
| 32 | Ginza 1-5-32 | 12.33 | $3,480 | $34,800 |
| 34 | Marunouchi 2-1-27 | 12.467 | $3,680 | $36,800 |
| 44 | Roppongi 2-7-29 | 12.741 | $3,790 | $37,900 |
Osaka
Osaka has many cheap lots but not very many good deals for lots with 10,000 foot traffic and above. It is the ideal starting location for low-budget players but only if you were able to buy our recommended lots. If you manage to see Umeda 2-5-9 (lot 50) for lease, buy it immediately for it has the cheapest weekly rent for the highest foot traffic in the game at the time of writing this guide.
| Address | Foot Traffic | Weekly Rent | Security Deposit | |
| 54 | Yodogawa 2-5-1 | 6.439 | $482 | $2,892 |
| 56 | Joto 2-5-7 | 6.713 | $439 | $2,634 |
| 53 | Yodogawa 1-4-2 | 6.85 | $511 | $3,066 |
| 3 | Kujo 3-5-11 | 7.535 | $478 | $2,868 |
| 55 | Joto 1-4-6 | 7.535 | $623 | $3,738 |
| 29 | Tennoji 3-11-65 | 7.535 | $643 | $3,858 |
| 24 | Nishinari 3-11-64 | 7.672 | $687 | $4,122 |
| 58 | Joto 2-8-34 | 7.946 | $549 | $3,294 |
| 1 | Kujo 1-3-5 | 7.946 | $617 | $3,702 |
| 2 | Kujo 3-8-16 | 8.22 | $572 | $4,576 |
| 4 | Kujo 2-7-17 | 8.494 | $591 | $4,728 |
| 6 | Kujo 2-1-27 | 8.494 | $672 | $5,376 |
| 57 | Joto 3-8-30 | 8.631 | $712 | $5,696 |
| 15 | Hukushima 2-1-4 | 8.768 | $695 | $5,560 |
| 14 | Taisho 2-4-26 | 8.768 | $722 | $5,776 |
| 30 | Tennoji 3-11-58 | 8.768 | $753 | $6,024 |
| 61 | Ikuno 2-9-57 | 8.768 | $785 | $6,280 |
| 5 | Kujo 2-1-18 | 8.905 | $646 | $5,168 |
| 33 | Chuo 2-8-35 | 9.179 | $799 | $6,392 |
| 13 | Taisho 1-5-32 | 9.179 | $839 | $6,712 |
| 19 | Chuo 1-5-36 | 9.179 | $846 | $6,768 |
| 8 | Namba 1-9-44 | 9.179 | $879 | $7,032 |
| 7 | Minato 2-5-33 | 9.316 | $811 | $6,488 |
| 62 | Tennoji 2-9-55 | 9.316 | $897 | $7,176 |
| 65 | Minato 3-2-38 | 9.316 | $946 | $7,568 |
| 31 | Tennoji 4-22-52 | 9.59 | $843 | $6,744 |
| 52 | Tenman 1-2-13 | 9.59 | $824 | $6,592 |
| 28 | Tennoji 2-23-61 | 9.59 | $922 | $7,376 |
| 23 | Nishinari 3-11-60 | 9.727 | $944 | $7,552 |
| 47 | Umeda 2-12-3 | 9.864 | $832 | $6,656 |
| 18 | Shinjuku 2-1-4 | 9.864 | $895 | $7,160 |
| 12 | Namba 4-5-37 | 9.864 | $955 | $7,640 |
| 11 | Namba 1-8-40 | 9.864 | $1,130 | $9,040 |
| 10 | Namba 2-5-43 | 9.864 | $1,170 | $9,360 |
| 25 | Abeno 2-23-63 | 10.001 | $1,040 | $8,320 |
| 42 | Tenman 1-9-23 | 10.138 | $966 | $7,728 |
| 36 | Namba 1-4-56 | 10.138 | $1,050 | $8,400 |
| 34 | Namba 3-1-46 | 10.138 | $1,320 | $10,560 |
| 32 | Chuo 1-3-41 | 10.138 | $1,390 | $11,120 |
| 38 | Chuo 2-9-31 | 10.138 | $914 | $7,312 |
| 51 | Tenman 1-3-12 | 10.275 | $889 | $7,112 |
| 37 | Namba 2-10-42 | 10.275 | $1,310 | $10,480 |
| 43 | Tenman 3-5-20 | 10.412 | $1,130 | $9,040 |
| 27 | Tennoji 2-23-59 | 10.412 | $1,250 | $10,000 |
| 35 | Namba 3-5-53 | 10.549 | $1,450 | $11,600 |
| 9 | Namba 3-7-48 | 10.549 | $1,670 | $13,360 |
| 48 | Umeda 2-5-8 | 10.686 | $845 | $6,760 |
| 16 | Umeda 4-4-15 | 10.686 | $1,050 | $8,400 |
| 59 | Shiromi 2-4-50 | 10.686 | $1,860 | $14,880 |
| 17 | Umeda 1-4-24 | 10.823 | $1,550 | $12,400 |
| 63 | Shiromi 1-11-49 | 10.823 | $1,980 | $15,840 |
| 46 | Umeda 3-6-10 | 10.96 | $933 | $9,330 |
| 60 | Shiromi 1-5-52 | 10.96 | $2,010 | $20,100 |
| 26 | Namba 2-1-62 | 11.097 | $1,690 | $16,900 |
| 40 | Chuo 1-4-28 | 11.097 | $1,850 | $18,500 |
| 64 | Shiromi 2-6-45 | 11.097 | $2,150 | $21,500 |
| 50 | Umeda 2-5-9 | 11.234 | $921 | $9,210 |
| 44 | Tenman 2-1-19 | 11.234 | $1,670 | $16,700 |
| 39 | Taisho 1-12-25 | 11.234 | $1,840 | $18,400 |
| 41 | Umeda 4-12-22 | 11.234 | $1,970 | $19,700 |
| 21 | Namba 2-3-47 | 11.234 | $2,340 | $23,400 |
| 49 | Umeda 3-4-14 | 11.508 | $1,580 | $15,800 |
| 20 | Namba 1-5-39 | 11.508 | $2,140 | $21,400 |
| 22 | Namba 1-4-54 | 11.645 | $2,740 | $27,400 |
| 45 | Umeda 3-16-21 | 11.919 | $2,090 | $20,900 |
Amsterdam
Amsterdam has many cheap lots but most of them have very low foot traffic. There aren’t many good deals here and it is not an ideal location for your starting shop.
| Address | Foot Traffic | Weekly Rent | Security Deposit | |
| 35 | Saenredamstraat 271 | 6.576 | $600 | $3,600 |
| 36 | Daniël Stalpertstraat 267 | 6.713 | $589 | $3,534 |
| 62 | Marnixstraat 673 | 6.713 | $678 | $4,068 |
| 61 | Marnixstraat 772 | 6.987 | $688 | $4,128 |
| 51 | Entrepotdok 228 | 7.261 | $612 | $3,672 |
| 34 | Hobbermastraat 258 | 7.261 | $641 | $3,846 |
| 37 | Daniël Stalpertstraat 368 | 7.261 | $687 | $4,122 |
| 33 | Hobbermastraat 155 | 7.261 | $698 | $4,188 |
| 59 | Marnixstraat 960 | 7.398 | $656 | $3,936 |
| 53 | Weesperstraat 846 | 7.398 | $659 | $3,954 |
| 63 | Marnixstraat 665 | 7.398 | $688 | $4,128 |
| 58 | Holterbergweg 269 | 7.398 | $699 | $4,294 |
| 64 | Marnixstraat 661 | 7.535 | $688 | $4,128 |
| 57 | Holterbergweg 270 | 7.535 | $727 | $4,362 |
| 50 | Entrepotdok 127 | 7.672 | $677 | $4,062 |
| 60 | Marnixstraat 866 | 7.672 | $711 | $4,266 |
| 65 | Keizersgracht 564 | 7.672 | $721 | $4,326 |
| 54 | Weesperstraat 953 | 7.809 | $721 | $4,326 |
| 55 | Gooiseweg 162 | 7.809 | $729 | $4,374 |
| 69 | Herengracht 854 | 7.809 | $743 | $4,458 |
| 31 | Marnixstraat 743 | 7.946 | $715 | $4,290 |
| 39 | Marnixstraat 756 | 8.22 | $748 | $5,984 |
| 47 | Weesperstraat 329 | 8.22 | $756 | $6,048 |
| 56 | Gooiseweg 263 | 8.22 | $855 | $6,840 |
| 1 | Herengracht 105 | 8.357 | $698 | $5,584 |
| 28 | Herengracht 533 | 8.357 | $720 | $5,760 |
| 26 | Keizergracht 426 | 8.357 | $786 | $6,288 |
| 38 | Marnixstraat 659 | 8.494 | $699 | $5,592 |
| 45 | Singel 639 | 8.494 | $765 | $6,120 |
| 66 | Keizersgracht 757 | 8.494 | $774 | $6,192 |
| 44 | Herengracht 745 | 8.494 | $775 | $6,200 |
| 70 | Herengracht 745 | 8.494 | $775 | $6,200 |
| 71 | Weesperstraat 638 | 8.494 | $789 | $6,312 |
| 2 | Herengracht 206 | 8.631 | $723 | $5,784 |
| 27 | Keizergracht 232 | 8.631 | $789 | $6,312 |
| 41 | Keizersgracht 851 | 8.631 | $810 | $6,480 |
| 72 | Weesperstraat 435 | 8.631 | $845 | $6,760 |
| 40 | Marnixstraat 752 | 8.768 | $809 | $6,472 |
| 29 | Keizergracht 334 | 8.768 | $814 | $6,512 |
| 3 | Herengracht 213 | 8.905 | $785 | $6,280 |
| 43 | Keizersgracht 747 | 8.905 | $799 | $6,392 |
| 25 | Herengracht 425 | 8.905 | $841 | $6,728 |
| 30 | Herengracht 425 | 8.905 | $841 | $6,728 |
| 73 | Weesperstraat 436 | 8.905 | $897 | $7,176 |
| 4 | Singel 218 | 9.042 | $823 | $6,584 |
| 46 | Weesperstraat 537 | 9.042 | $912 | $7,296 |
| 7 | Singel 104 | 9.179 | $805 | $6,440 |
| 52 | Weesperstraat 744 | 9.179 | $858 | $6,864 |
| 67 | Keizersgracht 850 | 9.316 | $813 | $6,504 |
| 68 | Herengracht 749 | 9.453 | $820 | $6,560 |
| 23 | Herengracht 330 | 9.727 | $843 | $6,744 |
| 24 | Herengracht 322 | 9.727 | $845 | $6,760 |
| 32 | Keizergracht 441 | 9.727 | $845 | $6,760 |
| 42 | Keizersgracht 441 | 9.727 | $845 | $6,760 |
| 6 | Singel 111 | 9.864 | $960 | $7,680 |
| 8 | Singel 117 | 10.001 | $912 | $7,296 |
| 5 | Singel 112 | 10.138 | $1,050 | $8,400 |
| 22 | Herengracht 431 | 10.138 | $1,120 | $8,960 |
| 49 | Weesperstraat 123 | 10.138 | $1,140 | $9,120 |
| 20 | Nieuwezijds Voorburgwal 419 | 10.412 | $1,573 | $12,584 |
| 10 | Stationsplein 501 | 10.549 | $1,922 | $15,376 |
| 12 | Kloveniersburgwal 110 | 10.549 | $1,992 | $15,936 |
| 48 | Weesperstraat 224 | 10.686 | $1,520 | $12,160 |
| 11 | Kloveniersburgwal 109 | 10.686 | $1,983 | $15,864 |
| 18 | Singel 115 | 11.097 | $2,459 | $24,590 |
| 21 | Nieuwendijk 420 | 11.234 | $2,540 | $25,400 |
| 19 | Nieuwezijds Voorburgwal 216 | 11.234 | $2,766 | $27,660 |
| 13 | Kloveniersburgwal 321 | 11.371 | $2,689 | $26,890 |
| 15 | Nieuwendijk 108 | 11.645 | $3,120 | $31,200 |
| 9 | Nieuwezijds Voorburgwal 102 | 11.919 | $3,074 | $30,740 |
| 17 | Nieuwezijds Voorburgwal 107 | 11.919 | $3,094 | $30,940 |
| 16 | Nieuwezijds Voorburgwal 103 | 12.193 | $3,244 | $32,440 |
| 14 | Nieuwendijk 214 | 12.33 | $3,455 | $34,550 |
Don’t Build a Store Next to Your Competitors When Starting out
As a new fish in a big pool, you’d want to have as many customers visiting your store. It is counterproductive to build in a location where an already existing coffee shop is nearby. Competition, no matter how low their cut of the market is, will always hinder growth. While it cannot always be avoided, it’s always better to start your first shop in an area you can monopolize.
3. Choose What you Spend on Wisely
When you’re starting, you don’t have a source of income and it may take up to 3 weeks or more before you start earning money. You will be relying on your starting budget or the loans that the banks may grant you. If you’re on a tight beginning budget or you just want to have the lowest-cost coffee shop possible, we have a few pointers to look out for:
Skimp out on Exterior and Interiors
The Interiors and Exteriors don’t really matter entirely for the shop to function, it’s all mostly due to preference. All Exteriors and Interiors have preset designs that you can choose from and we’ve listed the cheapest options below:
Exterior
Modern Mirror – $46,000
Diner – $55,400
Wood Taste – $57,000
Interior
Diner – $102,900
Orthodox – $107,950
Casual – $115,090
Interiors tend to be a lot more expensive than Exteriors. However, there is an option to buy an expansion that will allow you to customize Interiors. This allows you to drastically lower its cost. Customizing also lets you save the Interior you designed and lets you use them in other shops and even other playthroughs. It is a good expansion to invest in, especially if you enjoy designing them.
While you have free reign over the design when you customize, we do not recommend only putting the bare minimum (ex: having only one table) in your shop since you may encounter comments from customers and staff regarding comfort and style.
However, regardless of your effort in designing, you may still get those comments once a new competitor enters the market and your customers start comparing the two shops. In those cases, you may have to remodel your shop. Keep in mind that creating a shop and remodeling a shop both take 3 weeks and may take 4 weeks if Eco Construction Law is enforced.
Buy the Best Equipment
Unlike the Exteriors and Interiors, you can’t just skimp out on your Espresso Machine, Brewer, and Blender. The quality of your product and the productivity of your shop are some of the most important keys to the success of your business. It will determine how many customers you will have in the long term.
Espresso Machine
| Espresso Machine | Quality | Productivity | Price |
| La Marazzo Espresso | ★★ | ★★ | $4,300 |
| Valentia Albano A5 | ★★★ | ★★★ | $9,500 |
| Masotti Custom | ★★★ | ★★★★★ | $16,700 |
| La Marazzo V2 | ★★★★ | ★★★★ | $23,500 |
| Splendor M1 | ★★★★★ | ★★ | $19,500 |
We recommend investing in either Masotti Custom or La Marazzo V2 since they seem to be the best choices for Espresso Machines. Masotti Custom can produce many cups with average quantity while La Marazzo V2 can produce higher quality with lesser productivity than the former Espresso Machine. Only choose Splendor if you are working at a low-traffic coffee shop.
Brewer
| Blender | Quality | Productivity | Price |
| Kamu Single Brewer | ★★ | ★★ | $680 |
| Tena Dual Brewer | ★★★ | ★★★★★ | $2,200 |
| Yoneo Coffee Siphon | ★★★★ | ★★★★ | $8,900 |
| Drip Liner J4 | ★★★★ | ★★★ | $4,500 |
| Royal Masters | ★★★★★ | ★★★ | $26,500 |
For beginners, it’s best to choose between Tena Dual Brewer, Yoneo Coffee Siphon, Drip Liner J4. Tena Dual Brewer is cheap but will definitely serve the most coffee quickly. The only downside is the quality is pretty average. Drip Liner J4 on the other hand has better quality but suffers in productivity.
May be a good option if you are starting out in a location with low foot traffic. Yoneo Coffee Siphon is the best middle ground, with 4-star quality and productivity. However it is also far more expensive than the two other options. Only choose Royal Masters if you have high starting capital and start at low foot traffic.
Blender
| Blender | Quality | Productivity | Price |
| Blendoll S | ★★ | ★★ | $490 |
| Varomix A1 | ★★★★ | ★★★ | $880 |
| Varomix X5 | ★★★★ | ★★★★★ | $1,480 |
Varomix X5 seems like the overall best price hands down. Compared to other appliances, this is already very cheap and there is no good reason for you to not take the best one available.
Always get a Special Coffee Blend
At the start of the game, the coffee blend you have by default is a custom blend with no special qualities. To attract more customers and turn them into regulars, you’ll want to visit coffee companies and buy their blends. Once you have a lot of income, you can buy an office and set up a floor that allows you to create your own special blends. Take note that you can only serve one type of blend at a time.
Hire a Decent Manager
Managing your own coffee shop may be easy at the start of the game, but it does take time and effort. You need to constantly check on your staff and customers to make sure they are happy. You must manually set your marketing campaigns and prices and take care of store troubles. With a manager, you won’t need to worry about any of that except for the occasional store problem events and store manager quitting.
An ideal store manager has at least 40 points (2 bars) in all four skills: People, Product, Marketing, and Ethics. As for annual salary, a good price to shoot for would be $70,000 and below.
When hiring a manager, you have to increase the salary by 1 or 2 clicks on the plus button because most applicants will turn away an offer if it isn’t higher than their current salary. Make sure to delegate tasks to the manager after hiring them or else they will not make any changes to your existing settings on the shop, making them ineffective.
Don’t Purchase an Office Right Away
It might make sense to get an office as soon as you start, but it is actually not the most important part of your game. The security deposit and weekly rent of an office are a lot more expensive than that of a shop. The only time an office is actually relevant to the operations is when you have higher income and several shops in different locations.
Once the time comes that you are ready to buy an office, choose a small one with not too many floors so that you can save money on rent. You can always move to a bigger office later when you need more floors and staff.
Don’t Spend on Marketing Companies too Soon
Marketing Companies allow you to advertise your shop, but only within the location they are based on. Because of this, they are the most useful if you have multiple shops across a single map. You won’t get much mileage if you only have one shop and immediately run ads with a Marketing Company since they are also very costly.
If you want to increase your market’s interest in your shop at the start, focus on doing Marketing Campaigns within your shops like installing free WIFI, Local Paid Search, Social Media, and others. Having a Marketing Department in your office is also possible, but only invest in this once you have a high income and are in a financially comfortable position.
Don’t Invest in the Stock Market too Early
The Stock Market at the Investment Bank allows you to buy and sell shares and while it may be tempting to invest in it for long term profit, it is also unpredictable. A share can gradually decrease or increase in price or it can plummet or boom instantly.
When you’re starting out, it’s a bit too risky to invest in it. However, if you are dead set in investing or if you’ve got some money to spare, we recommend investing in shares that are $40 and below so that you get the most profit when selling them later when they rise.
Don’t buy Expansions Until You’re Familiar With the Game
Expansions cost real-life money, and while they’re not super costly and are one-time purchases, we don’t recommend buying them until you’ve played the game for a while. This is so that you can determine if the expansion is a good fit for you or not. As we played the game, we developed our preferences and wrote down notes on each expansion:
Sports, Venture and Real Estate Expansions
Sports Expansion lets you design and own a professional sports franchise business. Venture Expansion lets you have early investment opportunities in private startups before they go public in the stock market. Real Estate Expansion lets you buy real estate in all cities. All these expansions add more things to do in the game but require you to have lots of money to participate. Unless you’ve gotten the hang of the game and gotten to the point where your business can afford those costs, buying the expansion will be useless.
Custom Interior
This expansion lets you customize your shop’s Interiors. Custom Interiors is the only expansion we recommend since it does lessen the cost of your Interiors while adding a new element to your gameplay.
Private Jet
This expansion removes the mileage limit, letting you fly from location to location as many times as you want. It may be tempting to buy this expansion but by the time you get an office, flying from place to place is not really as important since you can check the stats of your shops from the HR department.
4. Consider Getting Loans or Going Public
Since revenue is slow at the start, you may find yourself in a bind, especially when your competition starts branching off to multiple locations. In this case, you may want to consider getting loans from banks or filing an IPO to sell your company’s shares in the investment bank.
Loaning From Banks
Loaning from Banks is the easiest way to get a large sum of money quickly. However, before you get a loan, the bank will take a week to decide if they will allow you to borrow cash or reject you. At the start, you have a higher chance to be granted the lowest loan tier than the higher ones.
ne trick we learned is that the more you loan from a specific bank, the higher the loans you can take from them in the future. A good way to increase those loan offers is to loan from the lowest amount, wait a week after you received the loan, then pay it in full. Repeat as much as you like since it increases the bank’s trust in your ability to return your loans, making them more likely to grant your loan applications.
Selling Shares
In order to sell your shares at the Investment Bank, you must first file an IPO. To file an IPO, you will need to buy an office with an Executive Floor for your Board of Directors, have a CFO, have positive net incomes for the last three quarters (which is 9 months of gameplay), and have at least 300,000 common shares issued. This is a late-game option and not necessarily a step you need to take if you can get by with just bank loans.
5. Pay Attention to the News
The newspaper at the end of each week displays valuable information that can greatly affect your business. It can tell you:
Retail
- New and Closed Stores and Offices
Business
- Loans Approved or Denied
- Executives Hired
- New Products Released
- Conventions and Summits (only useful for people with Venture Expansions)
Market
- Quarterly Dividends
- Quarterly Revenues
- Bank Rates
Politics
- Bills Proposed and Laws Passed or Rejected
- Elections and their candidates
The most important sections that you need to pay the most attention to at the start are the Retail and Business section as it is immediately relevant to your business. The Market section is worth looking at only if you invest in the stock market or plan on putting your business there. The Politics section may seem irrelevant at first but it actually affects the expenses of your business and how you run them.
Bills and Laws and What They Do to Your Game
| Bill / Law | About | Effect on Business |
| Eco Construction | Enforces the use of environmentally friendly materials on all business building constructions. | Increases building costs and changes store construction length to 4 weeks. |
| Gender Equality | Enforces equal opportunities for company’s high level positions. | The number of male and female store managers must be equal. If violated, your company can be fined or your business can be revoked. |
| Recycling Tax | Enforces all retailers to use recyclable materials where possible. | Makes you use recyclable materials in your shop (under marketing). If violated, you will be taxed for every product revenue. |
| Minimum Wage | Enforces a minimum hourly wage for all employees in the city. | Makes you set a specific wage for your employees. If violated, business licenses can be revoked. |
| City Tax | Enforces a special sales tax on all local businesses to sustain local government expenditures. | Higher product price which may reduce consumer demands. |
| Sugar Tax | Enforces sales tax on all sugary drinks in order to promote better health and combat obesity in society. | All drinks with sugar and syrups are taxed. |
| Antitrust | Regulates the dominance market power of a single (monopoly) or a few companies (cartel) and promotes competitions. | Prevents a company from taking more than 80% of market shares in the city and supervises M&A activities. If violated, your company can be fined. |
To prevent these laws from getting signed, you have two options: vote for a leader that has an opposite political leaning during the elections (particularly those that lean towards Capitalism, Small Government, Economic Freedom, and Tradition) or engage in lobbying. Lobbying will cost you at least $100,000 so this option can only really be used if you have money to spare or have a high income.
If the politics aspect of this game bothers you or makes the game too hard, there is an option to turn it off in the settings.
And this concludes our Beginner’s Guide to Coffee Inc. 2! We hope this article serves you well in your journey to becoming the most successful coffee entrepreneur! Did we miss a few tips and tricks you discovered while playing the game? Feel free to share them with us in the comment section below!